TotalDeal is an AI-powered, deal-first CRM for growing B2B sales teams. It exists because of one specific, unglamorous problem that most companies live with and few tools solve.
Important customer context is lost when sales, proposals, contracts, onboarding, projects, and billing live in different systems.
Every one of those systems works fine on its own. The damage happens in the gaps between them.
A rep spends six weeks learning how a prospect's operation works — who has authority, what they actually need, what they were promised to get the deal over the line. Then the deal closes, and that knowledge stops at the boundary of the CRM. Whoever runs onboarding starts a new record in a different tool and asks the customer to explain their setup again. The invoice gets built from scratch in a third system, sometimes with the wrong number on it, because the person creating it never saw the negotiation.
The customer notices all of this. It's the reason a company that sold well can still start the relationship badly.
A B2B opportunity isn't a contact record with a dollar value attached. It's a group of people making a decision, plus everything that accumulates while they make it. Building around the deal rather than the contact changes what the software can be useful for.
Most CRMs treat the closed deal as the finish line and hand the customer off to a different category of software. Keeping onboarding, implementation, customer approvals, and the resulting invoices in the same system as the deal is the whole point.
Reps don't need a better place to store what already happened. They need to know which three deals matter today and what to do about them. That's why the AI is aimed at next actions and stalled-deal reasoning rather than at generating more text.
Deal health is a deterministic score from concrete signals, and we describe it that way rather than calling it prediction. The assistant reads your CRM data; it doesn't research the web or record your calls. Overstating capability wastes a buyer's evaluation time and ours.
The core audience is B2B companies with roughly 3–15 sales reps selling meaningful, human-led deals.
Sales-assisted deals with a technical evaluation, a security review, and an implementation after signature.
Pilots and proofs of concept that turn into integration work and annual agreements.
Scoped engagements sold on expertise, where delivery starts the moment the proposal is signed.
Setup, migration, training, and ongoing support, where the sales-to-delivery handoff is the risk.
The same deal-to-delivery workflow, which is where the product started and remains fully supported. See CRM for service businesses.
Self-service products that close without a human conversation, teams looking for a marketing automation platform, and organizations that want a long enterprise implementation before seeing value.
TotalDeal is founder-led. Product decisions are made by someone who uses the software to run a business rather than by a committee optimizing a feature matrix, which is why the roadmap tends to follow real workflow gaps instead of competitive checklists.
The problem this product solves is a workflow problem, and workflow problems are only visible to people doing the work. Being small means we can build the unglamorous connective parts — the handoff, the approval, the invoice that already knows what was sold — that larger platforms leave to integrations.
Three commitments that shape everything on this website:
Every product image on this site is a screenshot of TotalDeal. No mockups, no stock art, no renderings of features that don't exist.
You won't find customer logos, testimonials, or adoption statistics on this site that aren't real. When we have them, we'll publish them with names attached.
Pages state what the product doesn't do — no call recording, no web research, no subscription billing, no dedicated renewal module — because those are the answers that decide an evaluation.
The security overview describes the actual architecture and states plainly which certifications we do not hold.